Airlines and LGBT diversity

I just discovered that LAN Airlines has a LGBT diversity mini-site. AirBerlin recently launched a similar site and I know American Airlines has long been advertising to gay travelers.

Read: Airlines do at least one thing right: LGBT equality

Is this a growing trend or something that’s been around a while? I like to see airlines that do this, and I may be more likely to book through an airline that I know has something like this on offer. These airline mini-sites are typically better than the usual “gay travel” fanfare. For example, they’re less likely to flaunt half-naked men and flashy neon nightlife. Instead, they focus on the destination itself. Take, for instance, the diversity mini-site from LAN:

As a gay traveler, I’d much rather see a destination for what it is rather than a jacked up version for what many advertisers may see us as: sex-crazed adolescents. It seems that airlines, once again, know the gay travel market best.

On the web:

American Airlines Rainbow

LAN Diversity


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Adam Groffman

Adam is a gay travel blogger and writes the popular blog, Travels of Adam, in addition to being the editor and publisher of My Gay Travel Guide. He likes beaches, sleeping in unmade beds, reading newspapers and city trips. His work has been published in Vanity Fair, Huffington Post, the DETAILS network and numerous travel websites. Follow him on Google+ and Pinterest for more travel inspiration.

2 thoughts on “Airlines and LGBT diversity”

    1. I think many airlines have been smart with the way they reach new markets. Hopefully the day when these mini sites aren’t necessary will be soon…

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