Luxury Elevator Shoe Company Opens in Milan
Italian shoemaker, Guidomaggi, is opening the world’s first luxury elevator shoe showroom (that’s a thing!) in Milan on December 1, 2016. Elevator shoes, if you don’t know, are ones that help elevate your height—up to three inches taller! And it’s done in a way that’s not noticeable, giving you that extra lift in both style and height.
Guidomaggi’s story starts with Guido Maggi who started his handcrafted, traditional shoe business in Italy after the first World War. From there, the business passed to Emanuele Briganti, a young man, who was inspired to increase his height from 5′ 9”, and in turn created the Guidomaggi elevator shoes. These height-increasing shoes are comfortable and easy to wear, adding up to three inches your height. The shoes are carefully designed with Italian craftsmanship and are surprisingly comfortable. There’s no noticeable “squishy” sound when walking thanks to the well-crafted insoles and attention to detail.
You’ll find sneakers, shoes and boots for casual, dress and formal wear available on the Guidomaggi website. There are even special styles for special occasions—with premium leather and other materials available.
The Guidomaggi store opens December 1 in Milan at Via Fiori 18, just above the Hermès store. The Brera district of Milan, where the new shop is located, is one of the best stylish districts in Europe—home to some of the world’s best fashion designers.